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measurement
«Our scientific age demands that we provide definitions, measurements, and statistics in order to be taken seriously. Yet most of the important things in life cannot be precisely defined or measured. Can we define or measure love, beauty, friendship, or decency, for example?»
«The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.»
Author: Leo Bogart
|
About:
Advertising,
Ideas,
Myths,
Success
|
Keywords:
Great Idea,
indicator,
indicators,
In the Realm,
measurement,
measurements,
ratings,
realm,
scores,
superficial
«Men have always detested women's gossip because they suspect the truth: their measurements are being taken and compared.»
«The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them»
Author: George Bernard Shaw
(
Critic,
Essayist,
Playwright)
|
Keywords:
anew,
behaves,
expect,
fit,
fitter,
go on,
measurement,
measurements,
old,
old times,
rest,
sees,
sensibly,
tailor,
tailored,
tailoring,
takes,
The Tailor,
well behaved,
while
«The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.»
Author: George Bernard Shaw
(
Critic,
Essayist,
Playwright)
|
Keywords:
anew,
behaved,
expected,
measurement,
measurements,
sensibly,
tailor,
tailored,
tailoring,
The Tailor