Quotations
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Logos
«[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.»
«In Tetrad form, the artefact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.»
Author: Marshall McLuhan
(Educator, Social Reformer, Writer)
| Keywords:
artefact, bur, logo, Logos, not neutral, passive, tetrad