Quotations
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commercials
«In the past, we have had a strategy, but our agencies didn't stick to it. But they did make good commercials and they did win awards. This may surprise you, though. I don't care about awards; I want to sell product.»
«Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding.»
«Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health.»
Author: Rodney A. Smolla
| Keywords:
commercials, doublespeak, Evening News, harmful, health food, junk, junk food, reporting, shallow, television news, television show, television shows, vacuous
«Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.»
Author: Alfred Hitchcock
(Film Director)
| About:
Television
| Keywords:
antagonism, antagonisms, commercials, murder, work off
«The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.»
Author: Marshall McLuhan
(Educator, Social Reformer, Writer)
| Keywords:
commercials, eaten, hood, objection, reared, Red Riding Hood, riding, singing, The Wolf, wolf
«Most sermons sound to me like commercials - but I can't make out whether God is the Sponsor or the Product.»
Author: Mignon McLaughlin
(Author, Journalist)
| Keywords:
commercials, make out, product, sermons, sponsor, sponsored, sponsors
«You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.»
Author: David Ogilvy
| Keywords:
advertise, commercial, commercials, dull, extinguisher, frame, grab, grabbed, holding, screen, screened, screening, screens, screen out, seconds, Second Chance, the fire, viewer, viewers, visual
«There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
category, commercials, flagrantly, presidential, presidential candidate, presidential election, uncontrolled
«The White House began airing their TV commercials to re-elect the president, and the John Kerry campaign is condemning his use of 9/11 in the ads. He said it is unconscionable to use the tragic memory of a war in order to get elected unless, of course, it's the Vietnam War.»
Author: Jay Leno
(Comedian, Host)
| Keywords:
ad campaign, airing, campaign, commercials, condemning, elect, John Kerry, Kerry, The White House, tragic, unconscionable, Vietnam, Vietnam War, White House