Quotations
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advertising agencies
«There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.»
Author: David Ogilvy
| Keywords:
advertising agencies, agencies, disagreeable, eggs, exception, golden, lay, The Agency
«Creativity is an advertising agency's most valuable asset, because it is the rarest.»
Author: Jef I. Richards
| About:
Creativity
| Keywords:
advertised, advertises, advertising, advertising agencies, advertising agency, agency, asset, creativity, most-valuable, rarest, The Agency, valuable
«Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.»
Author: Michael Schudson
| About:
Advertising
| Keywords:
advertising agencies, agencies, microsurgery, practicing, stabbing
«It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.»
Author: Morris Hite
| Keywords:
A.D., advertise, advertising agencies, advertising agency, ad agency, agency, clients, ineffective, products, regardless, services, The Agency, The Client
«Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.»
Author: Wilson Bryan Key
| Keywords:
advertising agencies, agencies, application, commercial, Corporations, Federal, federal agency, federal government, government agencies, industrial, media, practical application, public relations, subliminal, subliminal advertising, techniques, The Federal, the Techniques, virtually, widespread
«If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertising agencies, advertising campaign, agency, brand, campaign, good fortune, imitating, irritating, steal
«Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be just a bit of a sham.»
Author: Johnny Rotten
(Musician)
| Keywords:
advertising, advertising agencies, advertising agency, agency, a bit, bit, corporate, free agency, MTV, paraded, parading, plus, pluses, sham, shams, The Agency, The Video, video, videos
«Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.»
Author: David Ogilvy
| About:
Advertising,
Managers,
Principles,
Responsibility
| Keywords:
advertising agencies, advertising agency, agency, atmosphere, conclusion, creative work, fourteen, Managing, maverick, mavericks, skittles, The Conclusion
«Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.»
Author: David Ogilvy
| Keywords:
advertising agencies, agencies, client, contracts, emancipate, emancipated, emancipating, frightened, powerless
«Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.»
Author: David Ogilvy
| Keywords:
advertisements, advertising agencies, agencies, deaf, helpless, infest, infested, infesting, muted, mutes, opera