Quotations
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William Bernbach Quotes
«Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.»
Author: William Bernbach
| About:
Creativity
| Keywords:
claims, economically, lift, persuasive, practiced, properly, sales, sameness, swamp, swamps, The Swamp, urgent
«Nobody counts the number of ads you run; they just remember the impression you make.»
Author: William Bernbach
| Keywords:
impression
«The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.»
«Today's smartest advertising style is tomorrow's corn.»
Author: William Bernbach
| Keywords:
smartest