Quotations
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Terry Atkins Quotes
«They help us remove non-working dollars and re-deploy them, so we can spend more on actual marketing. Our goals [and theirs] are not mutually exclusive.»
Author: Terry Atkins
«We wanted a broad enough range to choose from, but not so large a list that we were spinning people's wheels.»
Author: Terry Atkins
«All the agencies impressed me with their insights. The way they understood our business and delivered solutions was fantastic.»
Author: Terry Atkins
«No one hit it out of the ballpark for us. No single group could do a portfolio-wide idea for the soup business.»
Author: Terry Atkins
«We didn't specifically say there would be an immediate assignment. This was part of a corporate process to evaluate the marketplace to make long-term decisions.»
Author: Terry Atkins