Quotations
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Paul Swangard Quotes
«They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.»
Author: Paul Swangard
«There are still categories that are probably not going to want to attach their name to Kobe whether he rekindles all of that interest and excitement. ... It's no accident that a company like Nike that wants to target kids with their basketball shoes would be on board, whereas family-consumer brands that are more like McDonald's and Sprite are probably still a little reticent to come back into the fold.»
Author: Paul Swangard
«He can't let the blip become a trend.»
Author: Paul Swangard
«The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.»
Author: Paul Swangard
«Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment.»
Author: Paul Swangard
«Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.»
Author: Paul Swangard
«That's what folks thought Kobe could become. It was such a shock to the system what happened in Colorado.»
Author: Paul Swangard
«You want to be using the off-season to generate momentum. And nothing has happened, from the stadium issue on down, to give much acceleration to that momentum. For every step forward, it seems like they've taken two steps backward.»
Author: Paul Swangard
«The notion of what it represented is not a bad idea in 2006. This idea that someone is willing to pay for the Olympics when they want it, how they want it.»
Author: Paul Swangard
«The good news for NBC is that China is a bigger story than any athlete. The significance of those Games will draw the casual viewer because it's China. ... You are talking about 1.3 billion people and a country that is using the Games as a statement of its place in the global economy.»
Author: Paul Swangard