Quotations

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Marshall McLuhan Quotes

«Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.»
«Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam.»
«Canada is the only country in the world that knows how to live without an identity»
«It is the framework which changes with each new technology and not just the picture within the frame.»
«The more the data banks record about each one of us, the less we exist.»
«The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.»
«Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials»
«The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.»
«Antipathy, dissimilarity of views, hate, contempt, can accompany true love.»
«The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action,»

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