Quotations
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Lyle Schwartz Quotes
«Many advertisers don't benefit from sweeps specials, which are only announced a few weeks before they air and they aren't part of their packages. [Sweeps stunts] give the networks a false bump in the ratings, but it means nothing to some advertisers.»
Author: Lyle Schwartz
«Hopefully, the ratings will go up. But this might drive some viewers to other options like cable or video on demand. People who were watching programming on the old networks may go elsewhere.»
Author: Lyle Schwartz
«How much of news television viewing is reporter or personality driven? In the past we haven't seen significant amount of shifts when people switch networks.»
Author: Lyle Schwartz