Quotations
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Ken Cassar Quotes
«There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar: Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet. Whether this behavior is driven by ignorance or savvy, the end result is the same: The search engine is the focal point of the online experience for Internet users across the spectrum.»
Author: Ken Cassar
«The top five players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.»
Author: Ken Cassar
«The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.»
Author: Ken Cassar
«The growth of search and the role of search in usage of the Internet has been astounding. When you look at search penetration, it's near 80 percent. The number of searches each person generates, it's high. It would be intuitive to say the numbers can't get any bigger than they are, but they've continued nonetheless.»
Author: Ken Cassar
«There are a lot of positive things happening in the search space that only lead me to believe people will use it more frequently.»
Author: Ken Cassar
«Consumers seem to increasingly see search as their starting point when they go online.»
Author: Ken Cassar
«Whether it's out of laziness or ignorance, consumers' starting point is very much search.»
Author: Ken Cassar
«We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.»
Author: Ken Cassar
«In my mind, the overriding story is that the sponsored links business is growing pretty nicely.»
Author: Ken Cassar
«Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives.»
Author: Ken Cassar