Quotations
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Jef I. Richards Quotes
«While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.»
Author: Jef I. Richards
| About:
Advertising,
Truth
| Keywords:
advertising, by word of mouth, word of mouth
«Creativity is an advertising agency's most valuable asset, because it is the rarest.»
Author: Jef I. Richards
| About:
Creativity
| Keywords:
advertised, advertises, advertising, advertising agencies, advertising agency, agency, asset, creativity, most-valuable, rarest, The Agency, valuable
«Advertising is totally unnecessary. Unless you hope to make money.»
Author: Jef I. Richards
| About:
Advertising
«Advertising is the 'wonder' in Wonder Bread.»
Author: Jef I. Richards
| About:
Advertising
«The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.»
Author: Jef I. Richards
| About:
Advertising
| Keywords:
aroma, Book of, Death of, hair, revelation, skin, the book, wardrobe, weight
«There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.»
Author: Jef I. Richards
| About:
Advertising,
Journalism
| Keywords:
A.D., accuracy, aspires, huge, journalism, news, regulated, regulates, regulating
«Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.»
Author: Jef I. Richards
| About:
Advertising,
Language
| Keywords:
audience, foreign, foreign language, foreign languages, interpreters, languages, practitioner, practitioners, target, unlike