Quotations
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Ivan Chermayeff Quotes
«Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.»
Author: Ivan Chermayeff
«Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.»
Author: Ivan Chermayeff