Quotations
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Frank Luntz Quotes
«If you're a good numbers person, you're a bad language person.»
Author: Frank Luntz
«I was fortunate enough to have been invited to do a presentation about how the American people didn't trust politicians in general and, quite frankly, didn't trust Republicans in particular.»
Author: Frank Luntz
«It can be done more wisely and effectively, or hey, not at all! We're okay with that too!»
Author: Frank Luntz
«What have I done that's wrong if I provide someone like a Rudy Giuliani or a corporation like a Pfizer language that helps them explain or educate? I've simplified the process for them, which allows them to explain.»
Author: Frank Luntz
«If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.»
Author: Frank Luntz
«The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don't encourage energy diversity; they don't create any incentives; they don't produce solar, hydro, nuclear.»
Author: Frank Luntz
«That's what the public was looking for back in 1994: a politician who was responsive and responding to them. And all of this language was all tested to make sure it would be effective. The whole document is filled with listening, with responsiveness, with accountability.»
Author: Frank Luntz
«The change in Republican language began with Newt Gingrich in 1994, and while much of his communication still came across as angry and partisan, when Newt was speaking about policy and not talking about those who opposed him, there was none better, and there has been none better.»
Author: Frank Luntz
«If Republicans explain that the legislation takes time to have an impact, they're inoculated. The only way Democrats can get an advantage on gas prices is to show that their policies would bring them down. It is not enough to blame Republicans; you need a solution.»
Author: Frank Luntz
«If Republicans explain that the legislation takes time to have an impact, they're inoculated,»
Author: Frank Luntz