Quotations
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Frank Luntz Quotes
«You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.»
Author: Frank Luntz
«There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.»
Author: Frank Luntz
«The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.»
Author: Frank Luntz
«If I respond to you quietly, the viewer at home is going to have a different reaction than if I respond to you with emotion and with passion and I wave my arms around. Somebody like this is an intellectual; somebody like this is a freak. But that's how we make up our minds.»
Author: Frank Luntz
«The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.»
Author: Frank Luntz
«I'm not going to let you twist the words, because if I say to you that you can sell a politician the way you sell soap-and it may even look that way from the outside-that says to Americans that they shouldn't respect politicians.»
Author: Frank Luntz
«My point is that when you're talking issues like the environment, a straight recitation of facts is going to fall on deaf ears.»
Author: Frank Luntz
«Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.»
Author: Frank Luntz
«Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.»
Author: Frank Luntz
«I believe that there are things worth explaining and educating, even if it takes months or years.»
Author: Frank Luntz