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Frank Luntz Quotes
«The Democrats became the party of the cold and the aloof. And in 2004, you look at Howard Dean and John Kerry and to a lesser extent Dick Gephardt; the Democratic Party is now the party of anger.»
«I'm pretty loud and outspoken-but so often subtlety, the quiet voice, actually communicates.»
«The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.»
«We don't want our messages screamed at us. We don't want to be yelled at.»
«Sound science must be our guide in choosing which problems to tackle and how to approach them.»
«I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.»
«Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.»
«The way you communicate an idea is different than the way you communicate a product.»
«The number one hot button to most voters is water quality-including both infrastructure and pollution protection.»
«We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.»