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David Steel Quotes
«So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.»
«We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.»
«The aim is that it will lead to premium pricing and more sales.»
«But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.»
«What he called for was 'an ethical dimension to foreign policy'.»
«Most people have come to expect an election now»
«Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,»
«Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,»
«Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't.»
«Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that.»