Quotations
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David Poltrack Quotes
«We don't like to say the advertisers are wrong. But we think they're getting a lot of wrong advice.»
Author: David Poltrack
«The bottom line is people came back to television in a very normal way.»
Author: David Poltrack
«For the first week, viewing levels were up on a weekly basis from last year and the year before, about 3 percent from comparable weeks. And these are the highest viewing levels for overall television since 1993.»
Author: David Poltrack
«In an industry that is accustomed to a daily diet of ratings, it becomes a little traumatic for everyone when you don't get them on time,»
Author: David Poltrack
«If [cable networks] really believe that men aged 18 to 34 watching cartoons at 1 in the morning are a primary audience, I think they're wrong,»
Author: David Poltrack
«Last year was a very strong network television year. 'Desperate Housewives' was the next show in a succession of hot, talked-about, pervasive network television programs.»
Author: David Poltrack
«[That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.»
Author: David Poltrack
«The long-term question for Nielsen to answer is: Where is the redundancy? To operate on a real-time basis, doesn't a system have to have a backup redundancy built in?»
Author: David Poltrack
«There is nothing in that mix that will devalue the value of network television. In fact, I think it will be exactly the opposite.»
Author: David Poltrack
«This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.»
Author: David Poltrack