Quotations
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David Ogilvy Quotes
«Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.»
«Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images.»
«The secret of long life is double careers. One to about age sixty, then another for the next thirty years.»
Author: David Ogilvy
«Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
competitors, manufacturers, march on, secretly, sells, vaguely
«Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.»
«At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)»
Author: David Ogilvy
| Keywords:
A.D., electric, electric clock, headline, loudest, loud noise, referred, referred to, rolls, Rolls Royce
«If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.»
Author: David Ogilvy
| About:
Lies
| Keywords:
buying, consumer, prosecute, prosecuted, prosecuting, punish, second time
«I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.»