Quotations
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David Ogilvy Quotes
«Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.»
Author: David Ogilvy
«You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.»
Author: David Ogilvy
| Keywords:
brand, Branded, branding, brands, market, personalities, products, the market
«If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.»
Author: David Ogilvy
| Keywords:
Company of, dwarf, dwarfed, dwarfs, dwarves, giants, hires, smaller
«First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.»
«If it doesn't sell, it isn't creative.»
Author: David Ogilvy
«There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.»
Author: David Ogilvy
| Keywords:
advertising agencies, agencies, disagreeable, eggs, exception, golden, lay, The Agency
«Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.»