Quotations
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David Lucas Quotes
«With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.»
Author: David Lucas
«We're really clicking now, ... This is what I've been waiting for.»
Author: David Lucas
«The Asians continue to stay the course.»
Author: David Lucas
«Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat, ... The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.»
Author: David Lucas
«The zero percent is real effective on those (U.S.) models, ... Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.»
Author: David Lucas
«I definitely think Toyota could beat out Chrysler Group as soon as next year, ... They are very aggressive and they're well managed. These new products are aimed directly at the domestic automakers.»
Author: David Lucas
«Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat. The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.»
Author: David Lucas
«The zero percent is real effective on those (U.S.) models. Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.»
Author: David Lucas
«I definitely think Toyota could beat out Chrysler Group as soon as next year. They are very aggressive and they're well managed. These new products are aimed directly at the domestic automakers.»
Author: David Lucas
«If you offer a good product, you do well.»
Author: David Lucas