Quotations
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Christine Wilson Quotes
«Among the five buyer groups that we found, the price group places the most importance on cost. The performance group is most interested in product performance. The convenience buyers prefer to purchase locally. Service buyers are very relationship-oriented. And those farmers in the balance group tend to place equal emphasis on the other four factors.»
Author: Christine Wilson
«If you can tailor your products to the customers, if you are designing products that customers want and you are providing customer value to them, they are going to remain customers ? even if you have to bargain with them a little bit.»
Author: Christine Wilson