Quotations

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Bruce Henderson Quotes

«The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.»
«Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.»
«Your most dangerous competitors are those that are most like you.»
«The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.»
«If you are in business and self-supporting you already have some kind of competitive advantage no matter how small or subtle.»
«Concentrate your strengths against your competitor's relative weaknesses.»
«His was a firmly knit, muscular frame that suggested power in the broad shoulders and beyond ? an inward strength,»
«Fatal North ... was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated murder by a diabolical killer.»
«They're talking about spending $800 million up front. That's an incredible amount for even a billionaire, ... I don't believe the plan is real. I don't think they're serious.»
«The last thing in the world they wanted was scrutiny.»