Quotations
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Brian Graden Quotes
«Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV.»
Author: Brian Graden
«In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.»
Author: Brian Graden
«We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches. As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts.»
Author: Brian Graden
«We're trying to figure out how to monetize these things. It's definitely a piece of the conversation.»
Author: Brian Graden
«In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.»
Author: Brian Graden
«When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience.»
Author: Brian Graden
«It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react.»
Author: Brian Graden
«'Laguna Beach's' winning blend of fly-on-the-wall teen drama and artfully shot entertainment has truly connected with our audience. '8th & Ocean' will build upon this distinctive method of storytelling with a compelling cast of models striving to succeed on the sands of South Beach.»
Author: Brian Graden
«You gear yourself up to produce great content for the medium you're serving. We've been serving the primary medium of television for many years, and so our systems and creative people are very focused on that notion. The way we got our digital media businesses off the ground was extending our TV shows and franchises, but now we're starting to see that each medium has its own dynamic and its own rhythms. What works on MTV may not work on Overdrive, and vice versa. So we wanted to creative groups of people who are obsessed about serving new platforms as we have been in the traditional TV area.»
Author: Brian Graden
«For too long gay and lesbian stories were largely untold, and these new projects, as diverse as the community itself, make themselves heard.»
Author: Brian Graden