Quotations
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Bob Lutz Quotes
«In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody,»
Author: Bob Lutz
«There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.»
Author: Bob Lutz
«There's nothing here to tell you this isn't a production vehicle,»
Author: Bob Lutz
«The problem is almost everything is getting used up,»
Author: Bob Lutz
«If you have a good name it can help. I've seen a lot of stupid names in my life,»
Author: Bob Lutz
«From a strict business proposition, this is not where we would make an investment, ... It's not clear that you'll ever be able to recapture the cost of a hybrid in the pricing. But what we forgot in the equation was the emotional aspect of it.»
Author: Bob Lutz
«Dale [Earnhardt] Jr. actually held that steering wheel of the Budweiser car. Jeff Gordon actually held the steering wheel of that DuPont car.»
Author: Bob Lutz
«You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.»
Author: Bob Lutz
«If Toyota had spent $300 million on corporate advertising campaign, it would have nowhere near the same effect.»
Author: Bob Lutz
«We're all impatient. The sense of urgency is there. If you took our legacy-costs penalty out, we would be a nicely profitable car company.»
Author: Bob Lutz