Yesmail.com(Harvard case).

How should yestmail go about recruiting new members? What benefits does yesmail.com provide to its members? How will you maintain/enhance yesmail's value to members? Shat does yesmail provide to its clients? What do you think of yesmail's pricing policy? What do you see as the future for permission email? Group Written Assignment Case YesMail.com Executive Summary I.Background Analysis II.Decisions III.Recommendations I. Background Analysis The internet marketing has played important …

…marketing services, data processing services, and sales and marketing strategies, in order to expand the scope of services. And the merged company should emphasize on providing extensive and effective marketing solution for clients, especially in internet channels. Exhibit A Suggested mail types From: YesMail <subs@my.YesMail.com> To: A_member@domain.com Subject: Your opt-in weekly news. DD/MM/YY ----------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------- Content one ----------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------- Content two ----------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------- -----------------------------------------------------------------------------------------