XFL - Excitement or Excuse

Analysis of the XFL, what factors led to if failing? porter's 5 forces analysis, swot analysis, implementation strategy...etc paper was midterm for my strategic management in sports industry class.... XFL American football has surpassed baseball in recent years as "America's past time." It has become part of everyday life, with the NFL surpassing three billion dollars in revenue per year, more than one billion more than its closest competitor. It is thought of as gritty, …

…and interested consumers in the league the first week of football, it was very unsuccessful at keeping these consumers due to many reasons but primarily because of its product offering. It did not do a successful job of attracting its target market or segmenting the right target. As with each failure, one can look upon it positively if something positive can be taken from it. This can also be the case for this particular venture.