Wal-mart casestudy

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…re growing buyer preferences for less expensive products. *The industry's negative driving forces that impact profit potential are long-term growth rate.*Customers demand for lower prices allows the industry to capture more of the overall retail market. This driving force causes increased probability for above average profit potential and makes the industry attractive. *The discount retail industry is maturing, slowing down the overall growth of the market. This negative force decreases the probability for above-average