Tylenol case.

In 1982 the corporation of Johnson and Johnson experienced a major crisis that involved product tampering. Bottles of Tylenol, an over the counter analgesic, had been laced with cyanide and within two days seven people had died from using Tylenol capsules. Tylenol had 37 percent of the market for over the counter pain killers, before the poisonings, and was Johnson and Johnson biggest money maker. The Tylenol product tampering clearly fits the Terrorism category. An external driving …

…be taking action to prevent a recurrence of the crisis in the future and as a result with the establishment of a crisis management team to share information and detect vulnerabilities. * Finally a long-term action for J&J is to form levels of Crisis preparedness in order to avoid future calamities. Reference 1 (taken from the essay proactive planning before crises happen page 9) Reference 2 (taken from the essay note on management of crisis page 1)