This paper demonstrates using a SWOT (Strenght/Opportunity/Weakness/Threat) analysis to evaluate the stock value for Sharper Image Corp. Includes graph and refrences
SHARPER IMAGE CORPORATION
Introduction
Sharper Image Corporation is a San Francisco-based specialty retailing company. They are known for their original, innovative, high-quality gizmos and gadgets that no one really needs, but would like to have. They produce products in the categories of electronics, recreation, fitness, personal care, house ware, travel, and toys. Sharper Image sells products from three sources: Sharper Image Design propriety products, private label products, and branded products. The propriety products are researched …
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…Copying Sharper Image. The San
Francisco Chronicle. November 2: B4.
Materna, Jessica. 2000. Substance triumphs over style for Sharper Image. San Francisco
Business Times, May 26:16.
Moran, Charles. 2001. Sharper Image. Value Line. February 16: 1731.
Sharper Image Expands to European Union and Great Britain With Launch of
International Web Sites. 2001. San Francisco Business Wire. March 13.
Sharper Image Home Page. 2001.
http://www.sharperimage.com (May, 01)
Sharper Image Reports 17 Percent March Sales Increase; Catalog Sales Gain 45 Percent.
2001. San Francisco Business Wire. April 12.
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