The potential of exporting liquid soap from the UK into Thailand's market
Introduction
In this report we decided to explore the possibility of introducing Simple liquid soap from United Kingdom (fifth largest exporter) to Thailand. Although, the general soap market in Thailand is declining but the liquid soap market is growing continuously. For example, the leader of soap market; P&G had a 15 percent decline in its bar soap due to the consumers switching to liquid soap. It is a new style of soap and Thai …
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