The makeover of Avon Products, Inc headed by CEO Andrea Jung greatly transformed the company in all aspects and who benefited from the change.
Date Submitted: 10/02/2004 22:36:42
The makeover of Avon Products, Inc headed by CEO Andrea Jung greatly transformed the company in all aspects - the stakeholders, whether they are customers, employees or shareholders have undeniably benefited from the change. The analysis in this paper will closely examine Andrea Jung's actions taken in the past few years.
Under Jung, Avon's vision statement read: "Our vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs
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numbers in sales. Hopefully, Deborah I. Fine who was recently hired as President, Teen Business will steer Avon in the right direction.
In the end, the accomplishments of Avon in the past year have been astonishing. Andrea Jung has achieved success through "not by abandoning the seemingly outdated Avon Lady, but by reviving her". (Fortune Magazine, 10/15/01)
All articles used in this case analysis can be found at http://www.avoncompany.com/about/pressroom/all.html
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