"The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO". develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary Table).
Date Submitted: 05/02/2000 12:09:35
External Factors
*Larger manufacturing facility
*Bear Grams
*Retail stores
*Distribution Methods
*Disney /Patents, Trademarks, and licenses
*Competitors (chocolates, flowers, and greeting cards)
*Small Village Teddy Bear Common
*Production and Service
*Made in America
Planning for the future of Vermont Teddy Bear Co. Inc it is important that we consider conditions/trends in the internal environment of the company that may impact the future success of the company. These factors (conditions/trends) involve financial resources, human
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measures - including alternative measures of profitability. How do we look to shareholders?
2) Customer perspective - including customer satisfaction, customer retention, and new customer acquisition. How do customers see us?
3) Internal processes - critical internal processes. What must we excel at?
4) Learning and growth perspective - identifies the infrastructure needed to create a long-term growth and improvement. How can we continue to improve and create value?
Wheelen, Hunger, (2002) Strategic Management and Business Policy. Prentice Hall, 2002.
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