The Advantages and disadvantages of principled bargaining.

Advantages of principled bargaining Each of these four principles and other methods offer great advantages over many other types of negotiations. Separate the people from the problem People who involved in the negotiation would constantly hold their side's positions and make quick response to other side's activity. Therefore the problems between two sides always arise from their perception, emotion, and communication. (Fisher R., and Ury W., 1991) In term of Fisher and Ury, perception is the …

…made in one side and it droved us to turn into the positional bargaining yet. As McCarthy (1985) said, when the problem may be in the other side, it is a risk of the principled bargaining to search for a common problem in the issues confronting both sides. And when both sides have strong and clearly conflicting needs and aims with no viable options for mutual gain, they are forced to use personality or positional bargaining.