Target.Direct: Customer Purchasing Satisfaction in E-commerce - This case study describes issues associated w/ customer satisfaction in e-commerce purchasing in reference to Target.Direct
Introduction
"No matter what you are shopping for, Target.Direct has something to fit your style": Target.Direct self-advertises. Target.Direct, the direct merchandising and electronic retailing division of Target Corporation, successfully combines the e-commerce and direct marketing operations of Target, Marshall Field's and Mervyn's. Target.Direct not only combines Target.com, Fields.com and Mervyns.com, it also recently added Amazon.com, with one simple checkout.
In this paper I am going to explain …
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…and direct marketing operations of Target, Marshall Field's, Mervyn's, and Amazon.com, at one site, with one simple checkout. Through this collaboration Target.Direct has effectively addressed and handled the issues associated with customer satisfaction of purchasing online: purchasing capabilities, product variety, re-finding a product, customer service, ease of checkout, returning merchandise.
REFERENCES
Target.Direct Company Information: Target Corporation
http://target.com/targetdirect_group/company/index.jhtml
Target.Direct: Return Policy
Target.Direct: Target.Direct:
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