SenHeng the home appliances in Malaysia

Executive summary Small & medium enterprise (SME) is very important in every country because SMEs contribute most in the country's economy. The characteristics of SMEs include: managed by owner in a personal way, relatively small market size, independent, free from outside control, and company size is not large. Besides, the SMEs should consider the Porter Five Forces in order to ensure survival: 1) Potential of entry (barriers) 2) Power of supplier 3) Power of buyer 4) Potential for …

…afraid to learn from others, especially successful multinationals, to adopt and adapt ideas and solutions suitable for its own purpose. The company's policies are streamlined and carefully thought out before implementation. Nothing is executed without prior planning, consultation, evaluation and discussion. Much of its success can be attributed to applying proper strategies to suit the times. Guided by strong principles, the company has realistically targeted its objectives as set out clearly in its mission statement.