Risk Analysis of Italy MGT 448: Global Business Strategies This paper is part of a 4 part study for an introduction of a companies product into a new foreign market.
Date Submitted: 03/22/2002 06:43:31
Risk Analysis of Italy
Basic need potential
Italy has a population of over 57 million and does not have nearly enough food to feed the consumers. Italian consumers have found it acceptable to eat non-traditional foods, which indicates the need for imported food items. Therefore, exporting food items to Italy from the United States has become a very lucrative business. One of the emerging trends in Italy is prepared foods and ready to eat snacks. The
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Rx for Health, October 21, 2000. Retrieved on June 23, 2002 from the World Wide Web:
http://www.pnhp.org/Press/2000/press102100.htm
Trade Regulations, Customs and Standards. Italy Country Commercial Guide for Fiscal Year 2002. The U.S. Commercial Service. Retrieved on June 25, 2002 from the World Wide Web:
http://www.usatrade.gov/Website/CCG.nsf/CCGurl/CCG-ITALY2002-CH-6:-00457F9C
Trade Management Services. Italy. Retrieved on June 25, 2002 from the World Wide Web:
http://www.tmsglobal.com/italy.htm
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