Promotion tactics in the Airline Industry

Promotion has become a big aspect after the tragic event of September 11. The way this industry has attracted people to them has changed. Airline companies have struggled with making new ways to market their products. Especially since most US airlines stayed off television for months after September 11. This was one of the key ways off attracting customers to the industry. Some companies even stopped Domestic E-Fares (Konrad & Sandoval, 2001). Today airline advertising focuses on price, …

…a ticket. Fifty wrappers earn a 25-discount certificate on round trips or a 10 certificate on a one-way flight. Redemptions automatically enter consumers into sweeps to win a trip for two to the Louisiana Superdome for the championship game. These are a few ways the airline industry has promoted their services. The promotions the industry does range from joining with companies that make things you eat and with companies that make products you commute with (Beirne, 2000).