Pharmaceutical industry analysis in Hungary with the focus on Egis business policy and its competitors

Executive Summary The purpose of this report is to highlight the current position of EGIS on the Hungarian pharmaceutical market and to work out a feasible strategy to meat its objectives in the near future. In this piece of work the tools of strategic analysis were applied. EGIS is currently second on the market 7.09% share. The main objective of EGIS Ltd. is to enter into new Eastern countries, keep the position in the existing Eastern …

…