Nike vs Adidas, market and comprehensive competition analysis.
EXECUTIVE SUMMARY
Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience.
As we leap into the twenty first century, it seems as though everyone is on the …
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…http://www.cybersource.com/solutions/success_stories/nike.xml, October 2003
*http://www.nike.com/nikebiz/nikebiz.jhtml?page=1, October 2003
*http://www.nike.com/nikebiz/nikebiz.jhtml?page=15, October 2003
*http://www.nike.com/nikebiz/news/pressrelease.jhtml?year=1999&month=06&letter=d, October 2003
* "Nike - Channel Conflict." Graduate School of Business, Stanford University, February 2000
*Belch & Belch. "Advertising and Promotion." McGraw-Hill Irwin. New York. 2001. p.493
*"Companies point fingers over Nike Web site hijacking." Computerworld. June 30, 2000
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