Museum Market Strategy.

MARKETING STRATEGY FOR A PUBLIC SECTOR MUSEUM. CONTENTS 1.INTRODUCTION 1.1Definitions of marketing 1.2Public goods 1.3Marketing in not for profit organisations 1.4The social market 1.5Why market 2.SEGMENTATION 2.1Types of market 2.2Responses to segmented markets 2.3Product & service development 3MARKETING MIX 3.1Product 3.2Price 3.3Promotion 3.4Place 3.5People 3.6Physical evidence 3.7Process 4.MARKET RESEARCH 4.1Research methods 4.2Internal sources 4.3External sources 4.4Quantitative methods 4.5Qualitative methods a) 1.INTRODUCTION 1.1Definitions of Marketing The UK Chartered Institute of Marketing definition is 'The management process …

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