Monsanto Company Executive Summary.
Date Submitted: 05/24/2002 19:38:55
Executive Summary: Monsanto Company
Strategic Management Issues
Over the past 20 years, Monsanto has grown and shifted focus from high-volume, commodity chemical products to becoming one of the world's leading producers of agricultural products. The firm has also developed a strong foothold in the human life sciences industry. This shift in business strategy has been the result of the culmination of many efforts to transform Monsanto into a global life sciences company. As a result of
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introducing similar products into the market because the firm's debt service cannot be scaled back easily. When product prices begin to decline as a result of competition, margins will begin to decrease putting further strain on the company. When competing firms begin to offer similar products to Monsanto, demand for the company's products may begin to decline and Monsanto may be forced to limit future investments (i.e., research) that are critical to long-run profitability.
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