McDonald's Brand Heritage: Just Who Is Your Brand Anyway?
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…at seem to make sense and be emotionally caring, not fiscally caring. I get the feeling, as a consumer, that McDonald's is moving more into salads more out of concern for their bottom line and less out of concern for my waistline!
So, as a Southern friend of mine used to be fond of saying, "Dance with the one that brought you."
McDonald's would be smart to heed that advice! You want fries with that?
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