Mass Customization.

Grade A- Mass Customization is the custom tailoring of products or services to individual customers specifications. It attempts to achieve the economies of scale seen in mass production, while at the same time achieving the scope generally restricted to craftsmen. Mass customization promises to provide customers with all of the features and benefits that they value, at close to the same price that they can buy generic, mass produced products. One of the key features …

…all of the options available, without overwhelming the customer with too much information. Organizations that want to move to a mass customization strategy will require a highly integrated and flexible process, utilizing cross-functional teams, and having seamless communications. Processes will have to work coincidentally, not sequentially, to ensure responsiveness. If this is achieved within the organization it will form a huge competitive advantage, and a barrier to entry for more conventionally aligned mass producing companies