Marks and Spencers.
Management & Strategy Report
Assignment 2
Case Study on Marks and Spencer's
word Count 2732
Executive Summary
1. Key changes in market4
Clothing4
Food4
Financial Services5
Home-wares5
International5
2. Generic Strategies7
Decline in profits cause concern7
What strategy did they follow?7
Blind ignorance?8
Vandevelde arrives in 20008
Differentiation strategy8
Cost-leadership elements9
Possible distraction from M&S's new strategy9
3. Ansoff's Matrix10
Strategic direction followed under Peter Salsbury11
Withdrawal from markets11
Acquiring Littlewoods chain11
Large-scale promotional campaign11
Severing links with UK …
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