Marketing strtegies of mercedes to market the S-500

About the company: Mercedes S 500: Mercedes is a leader in the automobile industry and the reason for its success is its cars. One of the leading models is the Mercedes S 500 which made its debut in autumn 1998. Marketing Mix Product Features Includes high-tech innovations like Pre-Safe, pre-crash occupant protection system. It can detect an impeding collision in advance and puts the vehicle and the occupants on standby. It tightens the seatbelts and also adjusts the …

…the cars interior. Mercedes tries to meet the demands and the tastes of a variety of customers. Positioning Mercedes occupies a special place in peoples mind as being a luxurious car company which provides both luxury and sports cars that combine both luxury and speed. It has set itself apart from other car companies as it is leader in providing innovations in its cars and tries to come up with new things all the time.