Marketing Autopaint.

MARKETING. CONTENTSPAGE 1.Introduction.1 2.The Marketing Plan.2 2.1The Mission Statement2 2.2Performance Summary2 2.3Financial Projection2 2.4Market Overview2 2.5SWOT32.6Portfolio Summary3 2.7Assumptions3 2.8Objectives and Strategies3 2.9Financial Budgets3 3.Environmental Forces3 3.1Social3 3.2Technology4 3.3Economic4 3.4Environmental4 3.5Political5 4.Competitive Structure of Industry5 4.1Industry Structure5 4.2Threat of New Entrants5 4.3Bargaining Power of Suppliers5 4.4Bargaining Power of Customers6 4.5Threat of Substitute Products and Services6 5.Promotion6 5.1Advertising in Trade Magazines6 5.2Presence at Trade Fairs7 5.3Packaging7 5.4Marketing Focus7 5.5Personal Selling7 5.6Service, Help and Advice8 1. Introduction. The …

…access to colour matching knowledge, colour recipes and mixing schemes plus provision of complete bodyshop management programmes. Through this approach Autopaint has a much greater contribution to make to the business outcomes for the customer. Both sides being locked into a long-term relationship resting on a foundation of common systems and processes and a mutual interdependence. In this way Autopaint becomes focussed not on selling spray paint into the automotive sectors but on customer success.