Marketing
Date Submitted: 04/17/2004 05:50:09
Category: / Society & Culture / Religion
Length: 3 pages (790 words)
Category: / Society & Culture / Religion
Length: 3 pages (790 words)
r. 11/04/99 TR 2:30-3:45 Marketing Strategies Penetration Thomas
Nelson uses different marketing strategies to penetrate the market to increase
sales. The NKJV Bible is aggressively marketed when the product falls short
of sales goals or the company is trying to break into a new market. They use
strategies such as paying Christian music groups to encourage and sell the
Bible while they are on tour singing. The most important strategy is the NKJV
relaunch. This technique …
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…being part of the target market. People who believe are just as
important as those who don't believe. Many of the Bibles are sold to those
who believe in God, people who are new in the faith, and people who want
to possibly become Christians. These Bibles are not limited to any certain
area or different kinds of people, the purpose of the Gospel is reach all,
because the Lord's will is that none perish.
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