Louis Vuitton's brand values.
1.1 Louis Vuitton: An Analysis of the Company
Louis Vuitton, a trunk-maker in Paris since 1854, built up his legend around
travel by creating luggage, handbags and accessories that were as innovative
as they were elegant.
The brand itself has embraced new innovation whilst cultivating its traditional
roots thus allowing it to remain at the forefront of the luggage and accessory
industry.
The Brand takes part in major events that share in its taste for excellence. the
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Accessed at 13/4/2003 http://www.Ivmh.com/
-----http://louisvuittoncup.yahoo.com/
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Aaslestad, K (2001) Consumers and Luxury: Consumer Culture in Europe
1650-1850; Journal of Social History, Pittsburgh; Summer 2001; Vol. 34, Iss.
4; pg. 987, 3 pgs
Fairchilds, C (1999) Luxury Trades and Consumerism in Ancient Regime
France; Business History Review, Boston; Winter 1999; Vol. 73, Iss. 4; pg.
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