Leaning Leadership and building a business.
Learning the Tools of Leadership
Statement of Case Study
The decision to purchase a business of my own was not an easy task. There were many
things to consider before the final decision was made. First of all, exactly what did I
want to accomplish: to make millions of dollars, or it to have the freedom of being
my own boss? By opening a business, I could make a huge profit, depending
on the market. …
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…am concerned
Intuitive: This will be excellent
It will be an incredible help
It will bring in tremendous revenue
Restate Proposed Action: Start advertising flyers immediately
Senge, Peter.1999. The Dance of Change. New York: Doubleday Inc. 529-530.
Sewell, Carl. 2002. Customers for Life. New York: Doubleday Inc. 9-16
Spielvogel, Cindy. 2003. DEG: The Single voice for DVD. Video Business.
3 June, 3.
Zaltman, Gary.2000. How Customers Think: Essential Insights into the Mind of the Market. Business Week 9 August, 6-7.
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