La Fnac: Stratégie et orientation
Date Submitted: 09/10/2006 02:57:20
Category: / Social Sciences / Economics
Length: 11 pages (3153 words)
Category: / Social Sciences / Economics
Length: 11 pages (3153 words)
A/ Vision du marche du disque en France, en volume et en valeur
Années<Tab/>1995<Tab/>1996<Tab/>1997<Tab/>1998<Tab/>1999<Tab/>2000
le marché en valeur<Tab/>1,05<Tab/>1,06<Tab/>1,13<Tab/>1,17&…
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…Thanks to its financial power, FNAC can retaliate on industrials and majors in order to get cheaper prices.
This year the strategy is more oriented client and not product.
FNAC takes care of its image and makes its stores more attraktiv by using Virgin's technics such as :
<Tab/>Guest stars
<Tab/>Rise of hearing points
<Tab/>Creation of coffee counter ( in champs elysees)
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